20 Nov 2009 @ 2:51 PM 

Hyperlinks in HTML5; toekomstige kansen en gevaren voor SEO en web-analisten

Op dit moment houd je je als SEO specialist of web-analist waarschijnlijk alleen bezig met de volgende eigenschappen van hyperlinks:

  • PR van referrerpagina
  • keywords in URL
  • keywords in anchor tekst
  • check of de verwijzende site “rel: nofollow” heeft gebruikt, je krijgt dan geen linkjuice van deze link
  • En een heel belangrijke die wel eens vergeten wordt, als de link gekoppeld is aan een afbeelding; keywords in alt-tag!

Met de komst van HTML5 worden de mogelijkheden wat uitgebreider, een kleine greep hieruit:

  • rel=noreferrer; in HTML5 kan een hyperlink zo worden gezet dat je als web-analist niet meer kan zien waar het bezoek vandaan komt
  • rel=author; een tekst over de auteur, of een link naar de contact of about pagina. Heerlijk; een nieuwe plek waar ik links kwijt kan 🙂
  • rel: nofollow; bestaat nu al, maar was nog geen standaard van HTML4
  • rel=tag; een officieelmaking van de tags die je vaak bij blogs tegenkomt om een artikel met steekwoorden te omschrijven
  • rel=prefetch; dit wordt een spannende. Stel je zoekt in Google naar KLM, dan antwoordt Google met de resultatenpagina. Bovenaan de organische resultaten staat natuurlijk www.klm.com en dat is ook de waarschijnlijkste klik die zal gaan volgen.

    Met de rel-prefetch optie zou Google alvast tegen je browser kunnen vertellen; “hey browser, als je tijd hebt en er technisch toe in staat bent zou je alvast kunnen beginnen met het laden van klm.com op de achtergrond.  In de toekomst moet je misschien als web-analist gaan onderscheiden of je een echte bezoeker hebt uit Google, of dat het slechts een prefetch suggestie was die opgevolgd is, maar niks mee gedaan. Lang leve de bounce rate…

Bedenk dat HTML5 nog lang niet klaar is. Bedenk tevens dat het onbekend is welke van bovenstaande nieuwe mogelijkheden zullen worden geadopteerd door de markt.

Gebruikte bronnen voor dit artikel: The Road to HTML 5: Link Relations en Link prefetching FAQ

Posted By: arthur
Last Edit: 02 Apr 2010 @ 09:11 AM

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